July 24, 2011 - First Round Management today announced an agreement with John Fuller and his New York-based agency Full Athlete Marketing to provide public relations services for its roster of star mixed martial arts (MMA) fighters, including UFC Light Heavyweight Champion Jon Jones, Strikeforce Lightweight Champion Gilbert Melendez, Thiago Alves, Carlos Condit, Chris Leben and Ben Henderson, among others.
Full Athlete Marketing will commence public relations duties on behalf of First Round Management immediately.
“We are excited to bring John Fuller on board to assist First Round Management and its fighters with our public relations goals,” stated First Round Management President and C.E.O. Malki Kawa. “He brings a proven track record of success to our organization, and we look forward to taking First Round Management to the next level.”
“The sport of mixed martial arts is currently one of the fastest growing sports in the world right now, and the opportunities for its fighters are growing,” Fuller said. “Partnering with First Round Management was one of the easiest decisions of my life, and I am ready to immediately begin working with the individual fighters to help them and the sport grow.”
Fuller founded Full Athlete Marketing in January, 2006, after working with USA Wrestling under the U.S. Olympic Committee for three years where he provided public relations and marketing services.
Since 2006, Full Athlete Marketing (www.FullAthleteMarketing.com) has worked on public relations campaigns for multiple sports stars from the NFL, NBA, MLB and the Olympic Games. With the assistance of Full Athlete Marketing, eight athletes have been nominated for 11 ESPY Awards and others have been featured on the covers of the top lifestyle magazines in the world. Currently, Full Athlete Marketing represents New York Yankees two-time All-Star Curtis Granderson, who receives the fourth-most off-the-field publicity of all MLB players, and celebrity chef Marisa Churchill, a former Top Chef! contestant, Food Network Challenge regular competitor and author of the cookbook Sweet & Skinny.
About First Round Management:
First Round Management is a full-service marketing and management company specializing in the representation of high-profile personalities and brands, specifically in Mixed Martial Arts (MMA), and represents many established and rising stars.
Since its inception, First Round Management has concentrated the majority of its efforts on MMA fighters and offers strategy, ideas, insights, analytics, planning and execution for their clients in order to maximize their overall potential.
First Round Management has secured some of the highest paying endorsement opportunities for the professional fighters they represent, and they are looking to solidify their reputation as one of the nation's leading sports agencies.