Full Athlete Marketing

The Playboy Morning Show on Sirius Satellite Radio brings on Granderson as baseball correspondent

March 26, 2007 - Curtis Granderson, starting centerfielder for the American League champion Detroit Tigers, has agreed to become the baseball correspondent for The Playboy Morning Show, heard exclusively on Sirius Satellite Radio. Granderson will report every Monday morning during the 2007 Major League Baseball season.

“This segment promises to be a lot of fun, and will cover not only baseball, but also pop culture,” Granderson said. “I’m looking forward to sitting down every Monday with hosts Kevin Klein and Andrea Lowell for what will be an unpredictable journey.”

“Playboy has been THE lifestyle brand for a couple of generations of men, and Playboy Radio is excited to be building on that legacy by reaching into a new media,” stated Farrell Hirsch, Program Director of Playboy Radio. “To our station of stunning women, rock stars, experts, and celebrities, we couldn’t be happier about adding Curtis Granderson, starting centerfielder for the AL champion Detroit Tigers. Curtis is the official baseball correspondent for our Morning Show. He’s smart, cool, articulate, funny, and is the only person every to be part of my radio team, and my baseball fantasy team at the same time.”

Segment time may vary from week to week, depending on the travel schedule of the Detroit Tigers and availability of Granderson. The Playboy Morning show airs from 7 am Pacific until 10 am Pacific, Monday-Friday.

Playboy Radio has a daily listenership of more than 2.5 million people across the United States and Canada. It can be heard on channel 198 on Sirius. Information on subscribing to Playboy Radio can be found at www.PlayboyRadio.com.

Granderson helped lead the up-start Detroit Tigers to the World Series in 2006. During the regular season, he hit 19 homeruns from the leadoff position and drove in 68 runs. In the playoffs, he was among the team leaders in hits (12), homeruns (3) and runs batted in (7).

The Playboy Morning Show, hosted by a former K-Rock Radio personality, Kevin Klein and Playboy model/TV personality Andrea Lowell, is heard exclusively on Sirius Satellite Radio with a daily listenership of more than two point five million people across the United States and Canada. The company that invented entertainment for the sophisticated gentleman has reinvented it for the radio with features borrowed from the magazine such as The Playboy Advisor and The Playboy Forum, plus weekly contributions from senior editors, Playboy Playmates, and from www.Playboy.com. The Playboy Morning Show takes you inside the world of Playboy with live remotes from the Playboy Mansion and from the new Playboy Club at the Palms in Las Vegas. Every morning is filled with beautiful women, intelligent conversation, celebrity guests, and more. More information can be found at www.PlayboyRadio.com.

Contact: John Fuller, Full Athlete Marketing;
(719) 201-4897

Web Sites: www.MySpace.com/CurtisGranderson_Official;


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