Full Athlete Marketing

First Round Management inks exclusive memorabilia deal with West Coast Authentic

Sept. 2, 2011 - Miami, Fla. - First Round Management, the top mixed martial arts agency, has joined forces with West Coast Authentic to exclusively carry signed and fight-used memorabilia from First Round Management fighters, including UFC light heavyweight champion Jon “Bones” Jones, Strikeforce lightweight champion Gilbert Melendez, Thiago Alves, Carlos Condit, Ben Henderson, Chris Leben, Diego Sanchez and many others.

All memorabilia from First Round Management fighters will be available online at www.WestCoastAuthentic.com.

“Our partnership with West Coast Authentic will help bring our fighters to the next level outside of the octagon,” First Round Management President and CEO Malki Kawa said. “West Coast Authentic is at the top of the memorabilia business. Having them as our exclusive dealer will provide more exposure for our fighters and connect them to the great fans of mixed martial arts on a deeper level.”

“West Coast Authentic is proud to announce that we have expanded our sport sponsorships to include mixed martial arts athletes. We are specifically excited to be working with the dedicated fighters represented by First Round Management during this ground-breaking period for the UFC,” stated West Coast Authentic President J. Bobbitt.

The partnership between First Round Management and West Coast Authentic will begin immediately.

About First Round Management:
First Round Management is a full-service marketing and management company specializing in the representation of high-profile personalities and brands, specifically in Mixed Martial Arts (MMA), and represents many established and rising stars.

Since its inception, First Round Management has concentrated the majority of its efforts on MMA fighters and offers strategy, ideas, insights, analytics, planning and execution for their clients in order to maximize their overall potential.

First Round Management has secured some of the highest paying endorsement opportunities for the professional fighters they represent, and they are looking to solidify their reputation as one of the nation's leading sports agencies.

Web: www.FirstRoundManagement.com
Twitter: @FirstRoundMgmt, @MalkiKawa


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